What 27 Years in Microsoft Dynamics Taught Our CTO About Being a Partner Not Just a Vendor

June 16, 2026

Finding a transparent Dynamics 365 partner can feel harder than it should be. Some Microsoft Dynamics consulting firms will just tell you what you want to hear. Our CTO, William Schroeder, has built a 27-year career doing the opposite. When he joined the Dexpro team in December 2024, he knew right away he had found a company that felt the same way.

"I don't BS," William says. "I never liked environments where things got sugarcoated or overpromised. That's not reality. That's why Dexpro is a good fit for me."



It is a value that runs through everything the Dexpro team does.


Direct Dynamics 365 Consulting Means Saying No When No Is the Right Answer

William describes a situation where a client wanted to build a custom ACH payment solution in Business Central. The path of least resistance for most Microsoft Dynamics consulting firms would have been to take the work and bill the hours. Instead, the Dexpro team pushed back, had a direct conversation about cost and long-term maintainability, and got the client to a better place using native Business Central functionality.


"Some people I've worked with in my past would have just built a hundred-hour solution rather than having a conversation about why you want to do that," he says. "That's not how we operate."


What a Microsoft Dynamics 365 Business Central Partner Should Actually Do

What William values most is the ability to step back from what a client thinks they need and show them what is actually possible. He calls it reimagining the situation with clear eyes.


A recent project is a good example. A client came to us running both Business Central and a Dynamics 365 Sales as the CRM platform, a setup that had made sense based on their needs at the time and represented a significant investment. But the business had changed since then, and the CRM functionality they had originally planned to use never became the priority it once was. The integration running between the two systems had become unreliable and difficult to maintain.


Dexpro came in with a fresh set of eyes and asked a question a previous partner might not have been willing to ask: do you actually still need both of these systems? After a clear-eyed evaluation of what the client was genuinely using in CRM versus what Business Central already handled natively, the answer was no. Our team recommended retiring the CRM platform entirely, even knowing that meant telling a client to walk away from something they had spent real money on. And it meant that Dexpro would not earn money on the Dynamics 365 CRM licenses.


It was not about changing things for the sake of change. It was about having the confidence to say what the numbers and the business reality were pointing to, and trusting the client to make the right call with that information.

The result was complex commission reporting and full sales order enablement rebuilt entirely within Business Central, delivered on time and under budget.


"In my career, I haven't had that happen very often," William says. "It came together the way it did largely because of how that client engaged with us. They were upfront about requirements, willing to table things for a later phase, and trusted us to point them in the right direction."


That trust goes both ways. Dexpro will tell a client when a simpler path exists. We will also tell them when their current solution is fine and they do not need to spend money right now.


Dynamics GP Support Without the Pressure to Migrate

That same directness shapes how Dexpro approaches clients still running Dynamics GP. The pressure in the Microsoft partner community to push everyone toward Business Central is real. Dexpro does not operate that way.

"We will support you as long as you want," William says. "We're not going to force you to move."

GP clients still get the same proactive, attentive service. When the time is right to have a conversation about what comes next, Dexpro will have it. But that conversation happens on the client's terms, not ours.


What This Means for You

After 27 years in Microsoft Dynamics consulting, William has a clear sense of what separates good partners from the rest. It is not always the certifications or the technical depth, though our team has both. It is the willingness to have the hard conversation, recommend the simpler path when it exists, and show up focused on what is right for the client rather than what is easiest for us.


That is what it means to be a true partner, not just a vendor doing what you ask, but a team that is genuinely in your corner with your best interests at heart.

If that sounds like the kind of Microsoft Dynamics 365 Business Central partner you have been looking for, we would love to start a conversation at dexprodynamics.com.

Also read: Why You Should Choose a Dynamics 365 Partner That Has No Sales Team

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